Post by account_disabled on Jan 24, 2024 6:05:46 GMT
A lot of energy goes into finding smart strategies to create content for your clients or the company you work for. Creating good content is just the beginning. It's impossible to see results without perfecting the way you deliver your content. Online advertising Content Discovery Networks – If you want to give clients the assurance that their content will reach X number of people with Y clicks for Z bucks, a good content distribution platform like Boost should be at the top of the paid category . Sponsored content – form of native advertising that appears in an online publication. Google Ads – the most used category for promoting paid content. Facebook ads – Facebook has a massive audience and this for many reasons - targeting, efficiency, flexibility, etc. Also, you can try Instagram ads, Pinterest ads, and LinkedIn ads. Retargeted ads . Content marketing with influencers Paid influencer According to a 2017 study, it is expected that this form of marketing in 2020 will reach the value of 101 billion dollars. So if you're going to publish the content of a cookbook, you may need to pay a food blogger . If you have a fashion guide to share,
there are tons of bloggers and influencers on Instagram, ideal to help expand your network or that of your clients. Organic Influencer This type of marketing is person-to-person PR. Invest time and effort in building real relations B2B Email List hips with influencers whose expertise comes from their track record. You can be "rewarded" between mentions, recommendations and support from them. insta feed by Maddi Bazzocco Email Email Updates – Perhaps the easiest and cheapest way to distribute content is to notify subscribers when you publish something new. This can be easily achieved with most automated email marketing platforms. Newsletters – Distribution via email may also include sending email newsletters . Consider what you've published, topics and highlights during specific time periods. Email signatures – A fantastically simple way to distribute new content is through the signature at the end of the email. Suggest customers update their email signatures with the latest posts.
Website and blog There are many ways to promote your clients' content on their blog and website. Sidebar – Does the company have a sidebar? It can be the ideal place to present categorized content, recent posts, most viewed posts, etc. CTAs in your posts and pages - Promote similar content in posts. This can be done with graphics, simple links or specific buttons. Free plugins like Disqus make it easy to link your website to posts and other additional pages. Opportunities earned Where else can you share your content other than social networks, your own and paid channels? This question has more answers than you might think: Guest posts – “Guest” blogging is one of the most authentic ways to promote a brand. Invite people in the field to write about their experiences on your blog. Online publishing platforms like Medium, HubPages, Listly, LinkedIn, Pulse and others are sites where members can easily publish or republish content - without the need for editors.
there are tons of bloggers and influencers on Instagram, ideal to help expand your network or that of your clients. Organic Influencer This type of marketing is person-to-person PR. Invest time and effort in building real relations B2B Email List hips with influencers whose expertise comes from their track record. You can be "rewarded" between mentions, recommendations and support from them. insta feed by Maddi Bazzocco Email Email Updates – Perhaps the easiest and cheapest way to distribute content is to notify subscribers when you publish something new. This can be easily achieved with most automated email marketing platforms. Newsletters – Distribution via email may also include sending email newsletters . Consider what you've published, topics and highlights during specific time periods. Email signatures – A fantastically simple way to distribute new content is through the signature at the end of the email. Suggest customers update their email signatures with the latest posts.
Website and blog There are many ways to promote your clients' content on their blog and website. Sidebar – Does the company have a sidebar? It can be the ideal place to present categorized content, recent posts, most viewed posts, etc. CTAs in your posts and pages - Promote similar content in posts. This can be done with graphics, simple links or specific buttons. Free plugins like Disqus make it easy to link your website to posts and other additional pages. Opportunities earned Where else can you share your content other than social networks, your own and paid channels? This question has more answers than you might think: Guest posts – “Guest” blogging is one of the most authentic ways to promote a brand. Invite people in the field to write about their experiences on your blog. Online publishing platforms like Medium, HubPages, Listly, LinkedIn, Pulse and others are sites where members can easily publish or republish content - without the need for editors.