Post by akabborakabbor on Feb 28, 2024 5:51:27 GMT
Inserting a Facebook group into a social media manager's strategy is essential for any company that doesn't want to limit itself to creating brand awareness with social media. Lead generation requires the creation of a buyer persona, and in doing so you need to be sartorial , which is why a social community can help you: it plays a fundamental role in allowing experts in the sector to identify a vast range of potential customers, online with what is expressed within the community (needs, hobbies, problems, requirements); allowing the definition of the best audience to target our sponsorships on Facebook, LinkedIn, Twitter... Remember, however , the communication style used to create a community within social channels must be consistent with that used within other institutional channels, otherwise we risk not giving our company a real personality! Read also: "The future of Social Media? Zuckerberg's Digital Marketing Strategies " How to leverage the power of the Brand Community brand community As in every area and tool of the web, there are best practices that must be respected.
In this case, however, just follow common sense and behave in the same way we would behave in a relationship: Give voice : leave room for comments and even criticism. Those turn out to be excellent opportunities to understand how and where to intervene to improve. We need to listen: from here we understand the needs, interests, doubts and requests of the users who participate and join our group; Don't censor or hide comments, but at the same time, offer a response to comments where necessary, of course always in a polite manner. Stimulate and involve the community Chinese Student Phone Number List through an editorial calendar of stimulating content in line with your principles and guidelines. Unfortunately there are no tricks, to get to know the people who live in your group you have to work hard by offering a 'comfortable' environment. Only in this way will you be able to make the most of it. Intimacy is created within a group: you thus have the opportunity to make your tone of voice more friendly, and to get to know your audience directly by asking them questions, talking about the present and carrying out surveys.
However, the community must not be aimed only at obtaining information for buyer personas, otherwise the public will understand it and migrate elsewhere, which is why a company must provide many other services such as: Customer care; Offer important and useful content for the reference sector; Ask for opinions and reviews on what the company offers; Have members of the communications staff manage the group, so that users know the face of the company. There are many examples that can be given, the important thing is to be useful, entertain and finally propose content that allows you to get to know the public indirectly. A company that produces detergent products could ask users where they think the product performs best, a sports center could share the workouts that their top athlete uses, a hotel could offer itineraries on places to visit in the area. An example? Try talking about tennis, if the post has many reactions and comments you will certainly be able to include passions such as "Roger Federer" and "Wimbledon" among the interests of the target.
In this case, however, just follow common sense and behave in the same way we would behave in a relationship: Give voice : leave room for comments and even criticism. Those turn out to be excellent opportunities to understand how and where to intervene to improve. We need to listen: from here we understand the needs, interests, doubts and requests of the users who participate and join our group; Don't censor or hide comments, but at the same time, offer a response to comments where necessary, of course always in a polite manner. Stimulate and involve the community Chinese Student Phone Number List through an editorial calendar of stimulating content in line with your principles and guidelines. Unfortunately there are no tricks, to get to know the people who live in your group you have to work hard by offering a 'comfortable' environment. Only in this way will you be able to make the most of it. Intimacy is created within a group: you thus have the opportunity to make your tone of voice more friendly, and to get to know your audience directly by asking them questions, talking about the present and carrying out surveys.
However, the community must not be aimed only at obtaining information for buyer personas, otherwise the public will understand it and migrate elsewhere, which is why a company must provide many other services such as: Customer care; Offer important and useful content for the reference sector; Ask for opinions and reviews on what the company offers; Have members of the communications staff manage the group, so that users know the face of the company. There are many examples that can be given, the important thing is to be useful, entertain and finally propose content that allows you to get to know the public indirectly. A company that produces detergent products could ask users where they think the product performs best, a sports center could share the workouts that their top athlete uses, a hotel could offer itineraries on places to visit in the area. An example? Try talking about tennis, if the post has many reactions and comments you will certainly be able to include passions such as "Roger Federer" and "Wimbledon" among the interests of the target.